Strategic creative direction for visionary developments, brands, and landmarks.
We present select ventures in which APS Designs, led by Antonio Pio Saracino, contributes as creative director, co-founding partner, or visionary lead. Spanning development groups, public-sector initiatives, branded environments, and landmark proposals, these collaborations shape identity, elevate experience, and guide projects of lasting cultural and spatial relevance.
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Creative direction for residential and mixed-use development visions.
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Spatial identity for brands, experiences, and destination-led environments.
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Public-facing visions shaped through culture, engagement, and civic relevance.
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Public Art works conceived for symbolic presence, memory, and identity.
Selected Ventures
These selected ventures show how APS Designs contributes beyond conventional design services—providing creative, strategic, and stylistic direction to shape identity, experience, and overall vision. Each reflects a distinct collaboration grounded in clarity, cultural relevance, and long-term value.
AELO
Residential Development Group | United States
Role: Co-Founder and Creative Director
A luxury development group dedicated to timeless country houses and private estates shaped by landscape, proportion, and enduring beauty. Currently developing in the Hudson Valley, the venture brings together creative direction and design identity to create refined homes for those seeking a closer relationship to nature within reach of the city.
KARMA HEALTH
Healthcare Group | United States
Role: Chief Creative Officer
Karma Health is a healthcare group for which APS Designs leads creative direction, shaping the brand vision of a next-generation clinic model. Built around integrated care, AI-enabled support services, and a more human patient experience, Karma Health reimagines the traditional practice as a connected ecosystem—bringing together primary care, preventive medicine, technology, and design within a clearer, more accessible, and future-facing healthcare platform.
CHOCOLATE MUSEUM
Corporate Museum | Miss Feionkah | Saudi Arabia
Role: Designer and Creative Director
The Chocolate Museum in Dammam, Saudi Arabia, was conceived by APS Designs, with the studio leading the project as creative director and designer. Informed by a close understanding of Miss Feionkah’s identity as a celebrated Saudi chocolate brand, the museum transforms the essence of the brand into an immersive spatial journey—where storytelling, heritage, craft, and sensory experience come together in a singular destination that deepens engagement and elevates the brand’s cultural and commercial presence.
WATER INNOVATION CENTER
Northeastern Gulf Coast | Mexico
Role: Creative Director
The Water Innovation Center on Mexico’s northeastern Gulf coast was conceived with APS Designs as creative director for International Development, a New York–based advisory group working with multilateral organizations, UN entities, governments, and private-sector partners. In response to growing water scarcity, the center is envisioned as an educational and cultural destination that reimagines desalination through design, public engagement, and innovation—bringing visibility and long-term resilience to water infrastructure.
DUOZOLU
Retail Environment | China
Role: Creative Director
As Creative Director for DuoZoLu, APS Designs conceived the retail experience and overall design identity for the brand’s stores across multiple locations in China. The work established a scalable spatial language spanning display, circulation, atmosphere, and brand presence, creating a consistent retail vision adaptable to different store formats and urban contexts. Positioned at the intersection of fashion, innovation, and sustainability, the project reimagined the sneaker boutique as an immersive and contemporary retail environment.
THREE ARCHES
Three-City Cultural Landmark | Puglia, Italy
Role: Artist and Design Director
Three Arches of Gargano is a cultural landmark initiative designed by Antonio Pio Saracino in partnership with three local municipalities, linking three historic cities through a contemporary narrative of pilgrimage, identity, and spiritual continuity, and transforming the Via Sacra Langobardorum into a unified civic and symbolic journey. Through three distinct yet interconnected arches, the project translates the spiritual heritage and cultural memory of the Gargano into a shared landmark vision across three historic cities in northern Puglia.
NEW ARC
Public Competition | Newark, New Jersey
Role: Artist and Design Direction
The New Arc by Antonio Pio Saracino, developed through APS Designs, was selected as the winning proposal of a public competition led by Newark’s economic development leadership for Mulberry Commons. Conceived as a landmark for the city park, the project engages Newark’s broader civic vision, reinterpreting the symbolic language of the arch as a contemporary gateway to identity, renewal, and future growth within the city’s evolving public realm.