The Creative Economy Forum Lecture
Teatro Petruzzelli, Bari, Italy, 2026
The Creative Economy Forum is where arts meet global leadership. Founded to foster international dialogue, it convenes leaders, creatives, institutions, and innovators shaping vibrant creative industries worldwide. Its mission is to catalyze innovation, advance inclusive growth, and build a creative economy that benefits society. During the Forum, Antonio Pio Saracino shared his creative process: design gives form to meaning, transforms ideas into experiences, and shapes how we connect with each other and the world. What we design ultimately designs us—so creativity carries responsibility, defining identity, belonging, and the values we leave to future generations.